Summary
Developing a new motion identity for Trustly, crafting engaging videos and guiding motion design within product experiences.
Client
Scope
Trustly
Event Video
Motion identity
Social content
At Trustly, I worked as a motion designer, creating a new motion identity that defined the brand’s visual language. I had the freedom to explore various directions, experimenting with different styles and techniques until we discovered the right approach. This creative process allowed me to develop a comprehensive motion library, providing assets that streamlined production and enhanced efficiency for the team.
Through this journey, we successfully transitioned all motion production in-house, leveraging the designs I created. This shift not only improved our workflow but also ensured a consistent application of the new motion identity across all platforms. The collaborative environment and focus on innovation made this role a rewarding experience, allowing me to contribute significantly to Trustly’s brand evolution.
Summary
Working on the motion graphics for Trustly was a rewarding experience that allowed me to develop a new motion identity for the brand. I had the freedom to explore various creative directions, ultimately producing assets that streamlined production and enhanced efficiency. Collaborating with a talented team, we successfully transitioned motion production in-house, ensuring a cohesive visual style that effectively communicated innovative solutions.