Summary
Improving the MINI shop experience with streamlined buying flows and a user-friendly accessory shopping journey for the US market.
Client
Scope
Mini Cooper
UX Design
Web & shop experience
Prototyping
At Mini Cooper, my focus was on enhancing the shop experience for the US site, streamlining everything from car purchasing flows to accessory selection. I worked to create an intuitive and engaging digital environment, ensuring that customers could seamlessly explore and customize their Mini Cooper options online. By refining the buying process with the team, we aimed to make the journey of purchasing a car as smooth and enjoyable experience.
Additionally, I focused on improving the experience of shopping for accessories, offering a user-friendly interface that made browsing and purchasing items effortless. Collaborating with developers and UX teams, I worked to ensure that the online shop not only reflected the unique spirit of Mini Cooper but also provided a functional, enjoyable experience that matched the excitement of the brand.
Summary
For the Mini project, I worked on the US market website, customizing it to create a distinctive MINI feel. This UX-heavy project allowed me to collaborate with a talented team of designers, ensuring a seamless blend of brand identity and user experience. It was a rewarding experience to refine the digital journey and bring the MINI personality to life.