Summary
Optimizing the mobile experience for the BMW web shop, enhancing car purchasing and accessory browsing flows.
Client
Scope
BMW
UX Design
Web & shop experience
Exploration
At BMW, I contributed to enhancing the mobile experience for the web shop, focusing on creating intuitive purchasing flows for cars and a seamless accessory browsing process. By prioritizing user-centric design, I aimed to ensure that customers could easily navigate the site and find what they needed on their mobile devices.
Being part of a larger design team provided invaluable support and collaboration throughout the project. Together, we worked to align our efforts with BMW’s brand values, ensuring that the mobile experience not only met user needs but also reflected the premium quality and innovation associated with the brand. Our collective efforts resulted in a more engaging and efficient mobile shopping experience for BMW customers.
Summary
On the BMW project, my role involved developing new assets that fit seamlessly within the existing brand library. This required a lot of exploration to ensure scalability across BMW’s vast range of products and categories. Working closely with a talented team, we refined the digital experience to balance brand consistency with the flexibility needed for their diverse offerings.